The evolution of technology has undoubtedly affected the field of advertising, with social media and Internet advertising taking up a large part of the advertising budget of companies. Printed communication and print media are still, however, an effective and, therefore, timeless way of advertising chosen by the majority of advertised companies.

PressiousArvanitidis can undertake the integrated production of advertising material from digitally printing a single piece to offset printing thousands or millions of copies in a short time in its printing jobs.

One Page? Bi Fold? ThreeFold? Multifold? Special finishes to withstand the wear and tear of time and weather or not? Printing on special paper or choosing a more economical alternative? Choosing the technical characteristics for a brochure depends on many parameters.

PressiousArvanitidis aims to fully understand the needs behind each brochure, in order to choose the technical specifications accordingly.

What is the reason for producing the brochure? Will it be used to inform, educate or communicate a new service or product? or What’s the targeted audience? How will it reach its audience? Will it be posted? In this case, should we provide for its safe shipment? Will it be handed out at a formal event – and in this case does it need to exude luxury?

Do you want an even more targeted message? In this case, there is also the option of printing variable data that will help you make a truly personalized communication.

Also, a leaflet, like other types of prints, is more than “ONE” as it can trigger other senses! For example, using a special varnish with a watermelon scent you can “travel” your audience in the forthcoming summer or by choosing the appropriate special papers you can give your communication the feeling you want.

At PressiousArvanitidis, all the above parameters are studied and discussed from the very beginning and, after taking into account the budget, the final specifications of the brochure are decided, making it a “value for money” option.

• One page
• Bi fold, threefold, multifold
• Advertising material with variable data
• Advertising material with special finishing