{"id":14656,"date":"2026-03-27T13:01:02","date_gmt":"2026-03-27T11:01:02","guid":{"rendered":"https:\/\/pressious.com\/?p=14656"},"modified":"2026-04-01T13:16:05","modified_gmt":"2026-04-01T10:16:05","slug":"impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper","status":"publish","type":"post","link":"https:\/\/pressious.com\/en\/impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper\/","title":{"rendered":"\u2018Impossible\u2019 Chupa Chups packaging promotes new, \u2018easier-to-open\u2019 wrapper"},"content":{"rendered":"<p>To market the launch of its \u2018easier-to-open\u2019 wrapper, <strong>Chupa Chups has unveiled the \u2018final boss\u2019 of lollipop packaging<\/strong> &#8211; described as blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Each lollipop is encased in a hard shell, resulting in packaging that is <strong>cut-resistant, fire-resistant, and, most likely, resistant to human interference as well.<\/strong><\/p>\n<p>The twist is that hidden inside the overly elaborate exterior is the brand\u2019s recently redesigned packaging, <strong>which is easier to open and is now available worldwide.<\/strong> To amplify the marketing stunt, Chupa Chups sent the \u201cImpossible\u201d series to well-known digital creators.<\/p>\n<p>Source: <em>&#8220;\u2018Impossible\u2019 Chupa Chups packaging promotes new, \u2018easier-to-open\u2019 wrapper&#8221;<\/em>, <a href=\"https:\/\/packagingeurope.com\/news\/impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper\/14021.article\">https:\/\/packagingeurope.com\/news\/impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper\/14021.article<\/a> &amp; <em>&#8220;Chupa Chups creates the \u2018final boss\u2019 lollipop&#8221;<\/em>, <a href=\"https:\/\/www.famouscampaigns.com\/2026\/03\/chupa-chups-creates-the-final-boss-lollipop\/\">https:\/\/www.famouscampaigns.com\/2026\/03\/chupa-chups-creates-the-final-boss-lollipop\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To market the launch of its \u2018easier-to-open\u2019 wrapper, Chupa Chups has unveiled the \u2018final boss\u2019 of lollipop packaging &#8211; described as blade-proof, fireproof, and capable of withstanding 1000kg before it cracks. Each lollipop is encased in a hard shell, resulting in packaging that is cut-resistant, fire-resistant, and, most likely, resistant to human interference as well. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/pressious.com\/en\/impossible-chupa-chups-packaging-promotes-new-easier-to-open-wrapper\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u2018Impossible\u2019 Chupa Chups packaging promotes new, \u2018easier-to-open\u2019 wrapper&#8221;<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":14651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-14656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nea-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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